The ABCs of Private Label Multivitamins

Multivitamins are a core category for nutritional supplement distributors. High-quality private label multivitamins can help health and wellness businesses attract loyal buyers. Building a successful private label or white label essential vitamin supplement depends on a number of factors, including formulation, target market, and product differentiation. In order for dietary supplement distributors to create a profitable private label multivitamin, it is important to understand how to create a multivitamin formula that stands out among the competition.

Private label multivitamins contain essential vitamins and minerals that are needed to support the healthy function of the body. However, different population segments have drastically different needs when it comes to vitamins and mineral supplements. Before developing a private label multivitamin, dietary supplement distributors must know who their target audience is. Examples of top-selling multivitamin markets include gender-specific nutritional formulations, age-specific products such as senior, children’s, or adolescent multivitamins, and condition specific such as pre- and postnatal multivitamins.

When developing category-specific products, private label multivitamin distributors should include ingredients, at appropriate levels, that are highly marketable to their target audience. Dietary supplement distributors need to consider vitamin and ingredient RDA and DV for each segment. Female multivitamins often have increased iron or folic acid levels than male vitamin and mineral dietary supplements. Senior private label multivitamins also need to take into consideration how the body processes essential vitamins and minerals as it ages. Some ingredients are not absorbed in the body as easily as individuals grow older, such as B-12, and should be increased. Other ingredients, such as iron and Vitamin A, are not needed and may even have adverse effects on older consumers, and should be decreased.

Developing a custom nutraceutical formula for your private label multivitamin can help your nutraceutical business stand out in a crowded marketplace. Unique herbal ingredients can be added to further target individual groups of consumers. Weight loss and other vanity ingredients can be incorporated to promote an effective overall private label multivitamin.

Because of the complexities of multivitamin formulation, it is extremely important to work with a reputable private label dietary supplement manufacturer. Norax Supplements is an NSF GMP registered manufacturing facility for superior private label vitamins your business can rely on. Whether you have an existing private label multivitamin formula or need custom vitamin formulation services, our nutraceutical production team can help. Contact us today for more information on our complete private label multivitamin manufacturing services for your business now!

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