Private label nootropic supplements are a growing and profitable category for nutraceutical distributors. Known as “smart drugs”, this multifaceted private label cognitive health segment offers distributors a variety of markets and profit opportunities. In order to develop top-selling private label nootropic formulas, distributors must consider several items.
Product positioning is crucial in the private label nootropics market. Consumers considering private label brain health supplements often have different reasons for seeking them out. These concerns include issues such as attention and concentration difficulty, reversing memory loss, preventing mental decline, stress, depression, or anxiety. Private label nootropics typically focus on supporting healthy cognitive ability, such as creativity and concentration. The science behind private label nootropic supplements continues to grow, driving customer purchases in this category.
There are a variety of ingredients, both natural and synthetic, that can be found in private label nootropic formulas. Private label cognitive support supplements consist of vitamins, minerals, amino acids, lipids, herbs, and other brain function support ingredients. Some popular ingredients include:
Alpha GPC (alpha-glycerophosphocholine) – Choline is a naturally occurring chemical necessary for essential brain and neurotransmitter development that stimulates brain growth and is a precursor for the learning and memory chemical acetylcholine. Alpha GPC is a synthetic choline that, unlike choline supplements, is quickly absorbed by the brain. Alpha GPC supports memory and attention while increasing dopamine, serotonin, and GABA. It is often found in private label brain formulas targeted towards overstimulation and stress management.
Amino Acids – amino acids such as L-tyrosine and L-theanine are biosynthetic precursors to serotonin and dopamine neurotransmitters, and can be found in private label brain supplements that support healthy mood and energy levels. Creatine is another amino acid that is often found in private label sports nutrition supplements, but is also used as fuel by brain cells and can be effective to support healthy memory and reasoning functions.
B Vitamins – often found in energy formulations, B Vitamins support brain health and overall energy levels. B6 is thought to be one of the most important B Vitamins for cognitive health, and an important vitamin for private label brain health formulations.
Herbal ingredients – There are a host of natural herb and other plant-based nutraceutical ingredients that support cognition related issues. Some private label herbal supplements, like St. Johns Wort, Ginkgo Biloba, and Ginseng (both American and Korean), are commonly found in private label brain health supplements. Others, such as Turmeric Curcumin and Rhodiola Rosea, are growing in popularity as scientific research grows. The herb Bacopa Monieri is also popular in private label brain health products that target memory, learning, concentration, and stress management. Huperzine A, sourced from Chinese club moss, supports acetylcholine levels and supports healthy memory. Vinpocetine, a chemical extracted from periwinkle, is used in private label brain health supplements targeting overall brain and mental health support.
Phosphatidylserine – a phospholipid naturally occurring within the brain, this ingredient is found in private label brain health products targeted towards memory and cognition boost. It supports concentration and learning while normalizing stress hormones. Phosphatidylserine has FDA approval for age-related cognitive decline and found in ADHD prescriptions. This ingredient is suitable for both seniors and children.
When developing private label nootropics and other brain health formulations, it is detrimental to work with a trusted, NSF GMP registered manufacturer such as Norax Supplements. Nootropics refer to a wide variety of both natural and synthetically produced ingredients, and can be found in natural health products, as well as both OTC and prescription formulations. To ensure safe products, truthful labeling, unadulterated ingredients and superior finished products, private label nootropic supplements must be manufactured by a high-quality and transparent nutraceutical manufacturer. To learn more about this profitable and in-demand dietary supplement category, contact our expert manufacturing team today!