Private label brain health supplements are in a growing and profitable category for nutraceutical distributors. The multifaceted private label brain health segment offers distributors several markets and profit opportunities. In order to develop a top-selling private label brain health formula, distributors must consider several items.
Product positioning is crucial in the private label brain health market. Consumers considering brain health supplements often have different reasons for seeking mood and mental health supplements out. These concerns include issues such as attention and concentration difficulty, reversing memory loss, preventing mental decline, stress, depression, or anxiety. The science behind private label brain health supplements is continuing to grow, driving customer purchases in this category.
There are a variety of ingredients that can be found in private label brain health formulas. Successful brain health supplements consist of vitamins, minerals, amino acids, lipids, herbs, and other cognition support ingredients. Some popular ingredients include:
Alpha GPC (alpha-glycerophosphocholine) – Choline is a naturally occurring chemical necessary for essential brain and neurotransmitter development that stimulates brain growth and is a precursor for the learning and memory chemical acetylcholine. Alpha GPC is a synthetic choline that, unlike Choline supplements, is quickly absorbed by the brain. Alpha GPC supports memory and attention while increasing dopamine, serotonin, and GABA. It is often found in private label brain formulas targeted towards overstimulation and stress management.
Amino Acids – amino acids such as L tyrosine and L Theanine are biosynthetic precursors to serotonin and dopamine neurotransmitters, and can be found in private label brain supplements that support healthy mood and energy levels.
B Vitamins – often found in energy formulations, B Vitamins support brain health and overall energy levels. B6 is thought to be one of the most important B Vitamins for cognitive health, and an important vitamin for private label brain health formulations.
Naturally sourced ingredients – There are a host of natural herb and other plant-based ingredients that support cognition related issues. Some, like St. Johns Wort, Ginko Biloba, and Gingseng (both American and Korean), are commonly found in private label brain health supplements. Others, such as Turmeric Curcumin, are growing in popularity as scientific research grows. The herb Bacopa Monieri is also popular in private label brain health products that target memory, learning, concentration, and stress management. HuperzineA, sourced from Chinese club moss, supports acetylcholine levels and supports healthy memory. Vinpocetine, a chemical extracted from periwinkle, is used in private label brain health supplements targeting overall brain health and mental decline.
Phosphatydilserine – a phospholipid naturally occurring within the brain, this ingredient is found in private label brain health products targeted towards memory and cognition boost. It supports concentration and learning while normalizing stress hormones. Phosphatydilserine has FDA approval for age-related cognitive decline and found in ADHD prescriptions. This ingredient is suitable for both seniors and children.
It is important to work with a knowledgeable private label brain health contract manufacturer for recommended dosages and unique product formulations. Also, the label design should be careful considered in order to reach the audience you target for your unique brain health nutraceuticals. Norax Supplements offers full product formulation, production, and labeling services to meet the needs of your individual business. Contact us today and find out more about creating your next successful line of lucrative private label brain health supplements today!