Private label brain health supplements are in a growing and profitable category for nutraceutical distributors. The multifaceted private label brain health segment offers distributors several markets and profit opportunities. To develop top-selling private label brain health formulas, distributors must consider several items in order to bring high-quality nutraceuticals to market.
Product positioning is crucial in the private label brain health market. Consumers considering private label brain health supplements often have different reasons for seeking them out. These concerns include attention and concentration difficulty, reversing memory loss, preventing mental decline, stress, depression, or anxiety. The science behind private label brain health supplements is continuing to grow, driving customer purchases in this private label dietary supplement category.
There are a variety of ingredients that can be found in private label brain health formulas. Private label brain health supplements consist of vitamins, minerals, amino acids, lipids, herbs, and other cognition support ingredients. Some popular ingredients include:
Alpha GPC (alpha-glycerophosphocholine) – Choline is a naturally occurring chemical necessary for essential brain and neurotransmitter development that stimulates brain growth, and is a precursor for the learning and memory chemical acetylcholine. Alpha GPC is synthetic choline that, unlike Choline supplements, is quickly absorbed by the brain. Alpha GPC supports memory and attention while increasing dopamine, serotonin, and GABA. It is often found in private label brain formulas targeted towards overstimulation and stress management.
Amino Acids – amino acids such as L-tyrosine and L-Theanine are biosynthetic precursors to serotonin and dopamine neurotransmitters, and can be found in private label brain supplements that support healthy mood and energy levels.
B Vitamins – often found in energy formulations, B vitamins support brain health and overall energy levels. B6 is thought to be one of the most important vitamins for cognitive health, and an important vitamin for private label brain health formulations.
Naturally sourced botanicals – There are a host of natural herbs and plant-based ingredients that support cognition-related issues. Some, like St. Johns Wort, Gingko Biloba, and Ginseng (both American and Korean), are commonly found in private label brain health supplements. Others, such as Turmeric Curcumin, are growing in popularity as scientific research grows. The herb Bacopa Monieri is also popular in private label brain health products that target memory, learning, concentration, and stress management. HuperzineA, sourced from Chinese club moss, supports acetylcholine levels and supports healthy memory function. Vinpocetine, a chemical extracted from periwinkle, is used in private label brain health supplements targeting overall brain health and mental decline.
Phosphatydilserine – a phospholipid naturally occurring within the brain, this ingredient is found in private label brain health products targeted towards memory and cognition boost. It supports concentration and learning while normalizing stress hormones. Phosphatydilserine has FDA approval for age-related cognitive decline and is found in ADHD prescriptions. This ingredient is suitable for both seniors and children.
With a growing focus on brain health, private label dietary supplement distributors can expect to see continued growth in this segment. Norax Supplements is an NSF GMP registered manufacturing facility and our team provides your business knowledgeable support during the product development, manufacturing, and labeling process. To learn more about high-quality private label brain health formulations for your brand, contact us today!
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